Palo Alto, California (PRWEB) June 24, 2014
Ifeelgoods, the leader in frictionless distribution of branded rewards, announced today that Paul Chen has joined the company as VP of Reward Partners, heading the EPLM product line. In this role, Paul will work with major brands to enable a seamless platform to address opportunities in loyalty, consumer promotions, employee reward & sales incentive programs.
“Brands typically already have a structure and system in place to address B2C opportunities but lack the automation and toolsets for B2B,” says Michael Amar, CEO and co-founder of Ifeelgoods. “Paul’s previous experience in digital media and content greatly helps our efforts in bridging this gap for our most valued partners.”
In June of this year, Ifeelgoods launched the EPLM product to help brands seamlessly distribute their digital content for B2B campaigns. An implementation of EPLM can be seen with the NYTimes: Motivate, Reward and Inspire with NYTimes subscriptions. The EPLM product consists of lead management services and a customized online portal for marketers to integrate a brand’s content into solutions such as gift with purchase, email, on-pack promotions, online ads, and more.
“As the distribution of branded rewards continue to shift towards digital, content partners are finding that they either do not have the toolset or resources to execute on these opportunities,” says Paul Chen. “I am excited to be a part of the Ifeelgoods team that will be enabling the next generation of digital distribution for content providers, decreasing time to market for their B2B deals and increasing overall revenues.”
Paul most recently served as VP of Business Development at PlayFirst, a global leader in mobile entertainment with a portfolio of games that have been downloaded over 750 million times. Prior to PlayFirst, Paul lead U.S. operations for the Android social gaming network PapayaMobile as VP of Developer Relations and also held various product management and engineering roles at NVIDIA and Advanced Micro Devices. Paul began his career covering the technology sector for Salomon Smith Barney in the investment banking division. He received his B.S. in Electrical Engineering and Computer Science from U.C. Berkeley and M.B.A. from Columbia University.
Ifeelgoods provides a frictionless platform that enables marketers to instantly reward their audiences in a variety of solutions – Commerce, CRM, Social Media, Shopper Marketing, Loyalty and others. Consumers can directly receive rewards from 100+ integrated apps including Facebook, Mailchimp, Salesforce, SurveyMonkey, Paypal and Zendesk. Gifts delivered come from Ifeelgoods’ 100,000+ rewards catalog with content that ranges from movies, songs, games, apps, newspaper subscriptions, and gift cards. Brands like Walmart, Gap, L’Oreal and 150 other clients have used the Ifeelgoods platform to boost customer acquisition and retention.
Founded in 2010, Ifeelgoods’ seasoned management team has deep roots in advertising, payments and retail. The company has offices in Palo Alto, California & Paris, France and is backed by blue chip investors including IDinvest, Tugboat Ventures, Kima Ventures and Quest Venture Partners.