Indiatimes and Mobile 365 Join Hands to Connect & Reach Indian Communities via SMS

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Singapore (PRWEB) June 7, 2005

Singapore mobile subscribers can now stay up-to-date with news feeds from India’s premier media outlets—The Times of India and The Economic Times—catch the “Bollywood fever” and be exposed to a wide array of entertaining mobile content, all via SMS.

Indiatimes, the flagship brand of Times Internet Ltd, the digital venture of India’s largest media house – Bennett Coleman and Co. Ltd, formed a strategic alliance with Mobile 365—the global leader of mobile messaging services—to offer premium short message services to mobile subscribers in Singapore, which was launched today.

By texting to ‘79888’, mobile subscribers in Singapore—regardless of their operator—will have access to premium SMS services such as downloads of Java or SMS games, ring tones, logos, wallpapers of favourite Bollywood and cricket stars, and picture messages. Subscribers can also receive breaking news, business, and sports updates; get the latest Bollywood movie reviews; go on an integrated web, mobile and voice dating service with Indiatimes Liv2Luv; and access language SMS, where users request and send picture messages in local language. Available languages include Hindi, Marathi, Tamil, Assamese, Bangla/Bengali, Gujarati, Malayalam, Punjabi, Telugu, Kannada, and Oriya.

“Indiatimes has always been at the forefront in the adoption of value-added services for mobile phones,” said Rajesh Sawhney, Chief Operating Officer at Indiatimes. On the home front, we have enjoyed tremendous success with our constant reinvention of mobile services. Everyone at Indiatimes are very excited with the Mobile 365 collaboration, as it is our first major mobile outreach to the Indian community outside of India. We will be launching in Malaysia next. Mobile 365 saves us the hassle of having to negotiate with individual mobile operators, and also resolves potentially complex billing issues.”

Mobile 365 offers an unrivalled global messaging network built through contracted direct connections and bilateral commercial agreements with more than 500 of the world’s leading mobile network operators. Mobile 365 provides Indiatimes with a single point of access and true local coverage for its users across Singapore.

“Mobile 365 is delighted to team with Indiatimes to augment its brand to its users beyond the shores of India,” said Matthew Talbot, Managing Director, Asia, Mobile 365. “Singapore is ideal for this service launch, as the country enjoys high mobile penetration rates, and features large Indian communities with a fair influx of Indian nationals working and residing. With mobile phones already an integral part of our lives and SMS blasting in popularity, this mobile service will indeed play a vital role in helping the Indian community to stay current, be entertained, and connected simultaneously.”

For more information, visit http://mobile.indiatimes.com

About Indiatimes

Indiatimes has become the flagship online brand of Times Group. A mega portal for Indians on the Internet, it has also become a unique voice and forum for Indians all over the world. As the gateway to India on the Net, Indiatimes covers everything from Culture and Computers to Business and Entertainment—you name it, and we have it. From e-greetings to free email, news updates, Indiatimes has it all. The portal is expanding Internet enabled services, into people’s daily lives, shaping & influencing the way they live, work and transact. In addition to top of the hour breaking news updated day and night for surfers with a city-centric focus, Indiatimes.com also serves up city-wise portals through Times City, a conglomeration of city portals. At Indiatimes we constantly innovate, change rules of the game and create…. that’s our mantra for success. Talk Radio & Telecom are our two key success stories so far.

About Mobile 365

Mobile 365 leads the world in the global delivery and settlement of mobile messaging and data services. Delivering over one billion messages per month, Mobile 365 is the global leader in mobile interoperability messaging, including SMS, MMS, WAP, and Instant Messaging. With links into more than 500 mobile operators around the world, Mobile 365’s global connectivity and network reliability inspire confidence that your inter-operator messages and interactive campaigns get successfully delivered, and that your revenue is always processed quickly. Headquartered in Chantilly, Virginia, USA, Mobile 365 has offices in Beijing, Guangzhou, Hamburg, Hong Kong, Kuala Lumpur, Lisbon, London, Madrid, Mexico City, Milan, Paris, San Mateo (California, USA), São Paulo, Shanghai, Singapore, Sydney, and Taipei. Major operator customers include Verizon Wireless, Vodafone, AT&T Wireless, T-Mobile, Telcel, Telefonica, and O2. Major brand customers include Volvo, Sony Pictures, MSN, Citibank, Siemens, Ogilvy, Dunkin’ Donuts, Vodafone, and more. For more information, visit: http://www.mobile365.com.

For media information, please contact:

Gargi Srivastava

Times Internet Ltd

Manager, Marketing

Mobile: +91 98110 90614

Email: gargi.srivastava@timesgroup.com

Jean Loh

Mobile 365

Senior Marketing Manager, Asia

Phone: +60 3 6203 2713

Email: jean.loh@mobile365.com

Jann Yip

Asian Publicis (for Mobile 365)

Phone: +65 6455 2812

Mobile: +65 9651 2844

Email: jann@asianpublicis.com

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