The File Sharing Battle Is Over – RazorPop Opens P2P Networks and Software To Major Consumer Entertainment And Marketing Companies

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LOS ANGELES, CA (PRWEB) November 4, 2004 –

– RazorPop, Inc. announced its BrandedP2P Partner Program today at the Billboard Digital Entertainment Conference. BrandedP2P enables major consumer entertainment and marketing companies to directly market and sell through P2P (Peer to Peer) file sharing networks. The Program provides select partners with their own custom P2P software and optional private network for their fans, customers, and visitors.

“The recording industry is finally done battling P2P technology,” announced RazorPop founder and CEO Marc Freedman. “RIAA (The Recording Industry Association of America) has proclaimed ‘P2P technology is great’ and multiple industry-approved P2P networks will be available in the near future.

“We welcome the music industry’s approval of P2P. Now that the war is over, it’s time for business. It’s time to take advantage of the P2P networks’ vast power and reach to promote and sell legal content. Major consumer entertainment distributors like Sony BMG are already well underway with their P2P initiatives. What about your company?”

BrandedP2P gives Partners direct access to 80 million file sharers with three Partner benefits. First, BrandedP2P delivers a new sales channel. Partners use the BrandedP2P software to directly promote and distribute their free and secured music, video, game, shareware, and other files direct to their BrandedP2P software users.

Second, BrandedP2P delivers brand muscle. With BrandedP2P software the Partner owns the user desktop. The Partner’s brand, including graphics, web link, home page, and news channel, are permanently and prominently displayed on the software application window.

Third, BrandedP2P delivers new customers. BrandedP2P is the ultimate viral referral program. When users download Partner files they’re automatically shared with and distributed to other users on the P2P networks.

Initial BrandedP2P Partners include music industry publisher Musicdish, music distributor Intent MediaWorks, and multi-platinum Grammy-Award winning artist Sananda Maitreya.

BrandedP2P software is powered by RazorPop’s TrustyFiles High Performance File Sharing software. The software can be set up to access and share files across multiple major P2P networks, such as Kazaa/Fast Track, Gnutella, and Bit Torrent, as well as private networks and the Web. More information about BrandedP2P is available through http://www.BrandedP2P.com/.

TRUSTYFILES

The retail version of TrustyFiles High Performance File Sharing software is the leading multiple network P2P software. TrustyFiles searches and downloads hundreds of millions of files over the Kazaa/Fast Track, Gnutella, Gnutella 2, and Bit Torrent P2P file sharing networks, as well as the Web. TrustyFiles is FREE with NO spyware and NO additional bundled software. TrustyFiles can be downloaded from http://www.TrustyFiles.com.

TrustyFiles is three products in one. With Public File Sharing, search TrustyFiles, Kazaa, Grokster, Morpheus, Limewire, Bearshare, Shareaza, and other Fast Track, Gnutella, Gnutella2 and Bit Torrent network users.

Share your favorite files and searches with friends when you run TrustyFiles in Personal File Sharing mode. If you’re a business user or have confidential files, use Private File Sharing to restrict access only to users you invite.

TrustyFiles is a small 1.5MB download. TrustyFiles provides security through an Internet connection blocklist to protect from invasive users and virus scanning support to reject infected files.

TrustyFiles’ advanced P2P engine provides simultaneous searches and downloads over file sharing networks. Other features include global search results, multi-source downloading, partial file downloading, multiple sharing directories, file compression, and support for TrustyLinks, Gnutella Magnet links, Kazaa sig2dat links, and torrent files. TrustyFiles features 100% native code, optimized for high performance and multiple networks.

ABOUT RAZORPOP

RazorPop (http://RazorPop.com) is an Internet marketing, technology, and entertainment company. RazorPop develops innovative software, services, and networks for digital entertainment consumers and businesses that want to reach them. RazorPop’s primary product is TrustyFiles High Performance File Sharing software (http://www.TrustyFiles.com), the leading multi-network client with Kazaa, Gnutella, Gnutella2, and Bit Torrent search and download, as well as personal, private, and public file sharing. RazorPop was founded in January 2001 by visionary Marc Freedman and is based in Dallas, Texas.

Other RazorPop properties include TopP2P (http://www.TopP2P.com) for free and legal downloads and DiaRIAA (http://DiaRIAA.com) for digital entertainment and file sharing news and thousands of articles and web links.

RazorPop is a member of the Distributed Computing Industry Association (DCIA). The DCIA (http://www.dcia.info) advances the adoption of distributed computing technologies and the commercial development of business models based on them.

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